Verified attention for in-store retail media
We measure attention.
Not people.
In-store retail media is sold on footfall. Attentua measures the missing half: of the shoppers who passed a screen or promo wall, how many actually looked. The in-store counterpart of online viewability. No fixed cameras, and nothing about any individual shopper is ever shared. Pilots are opening with a limited number of retail media networks and brands.
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↖ move your cursor. that's roughly what we track, just never about you.
A consented panel wearing camera glasses shows where attention actually goes, designed to be calibrated against research-grade eye-tracking. No fixed cameras, no shelf hardware.
Every frame passes through automatic face blurring before it is used, and only anonymous totals ever leave the capture. No names, no profiles, nothing about any one shopper.
Networks and brands get an attention rate per placement: of the people who could have seen it, the share who looked. Never a profile of any shopper.